Our Sustainability Journey
Even before all the buzzwords: circularity, sustainability, carbon neutrality…
At Doodles by Art, we take conscious and proactive steps to ensure that our actions positively impact our communities and the environment. Here's how we do what we love sustainably:
Sustainable Sourcing
We commit to sourcing materials that are eco-friendly and have a reduced environmental impact. Our fabric is made from organic fibers and has gotten the global certification of the ISO / TR 11827: 2012. Our inks have been certified with the worldwide certification of Oeko-Tex Standard 100, therefore making our fabric safe to use for children and is not harmful to our skin. We also have certifications from Lenzing for all TENCEL ™ fabric types. Read more about Lenzing certification here. Our inks are safe to use for children and are not harmful to our skin.
Limited Production
Instead of mass-producing clothing, we opt for limited production runs each season. This approach allows us to maintain a high standard of quality while minimising excess inventory and waste.
Ethical Manufacturing
Our manufacturing partners perform the highest ethical standards. Our factories follow fair labor practices, providing safe working conditions and fair wages for all employees involved in crafting our clothing. All of Doodles family members and partners such as Zalmon Fabric are 100% local from Indonesia. Our supply chain focuses on the needs of each family member, giving training and economic empowerment along the way. Respecting human rights and promoting a positive work environment is non-negotiable for us.
Collaboration with Local Brands and Individuals
We believe in the power of collaboration with the local communities here in Singapore. We partner with local brands and inspiring individuals to celebrate diversity and innovation. We have collaborated with local tattoo artist Verasontattoo, coffee roaster Narrative and homegrown patisserie KURA. These collaborations infuse our design and philosophy with fresh perspectives while contributing to the growth and prosperity of the communities we engage with.
Waste Reduction
From start to finish, every piece of our textile is made of 100% natural fibers with zero plastic / polyester. This means that all of our products biodegrade and don’t pollute the ocean once they’re unused. Doodles also actively seek ways to minimise waste throughout our supply chain. From reducing our water consumption by upgrading to New Water Solution to repurposing fabric scraps into accessories. We strive to contribute to a circular fashion economy, where materials are reused and repurposed rather than discarded.
Transparent Communication
We are transparent with our customers. By sharing information about our sourcing practices, manufacturing processes, and social initiatives, we empower our customers to make informed choices. We believe that transparency builds trust and allows our customers to align with our values.
Mindful Media Consumption
In today's digital age, media consumption can profoundly impact our lives. We use our platforms to promote positivity, creativity, and inspiration, encouraging our customers to engage mindfully and positively with the content they consume. Our “Colors of Life” initiative covers stories of individuals whose inner child thrives in their adulthood. We discuss with them on how they add colors to their daily life and keep the child in them. Together, we celebrate the vibrant essence of life and empower each individual to shine brightly, just like our captivating prints.
At Doodles by Art, we are on a mission to thrive harmoniously with the environment and the well-being of communities. Through our commitment to social responsibility, we aim to lead by example, encouraging others to join us in creating a more sustainable and responsible fashion future.